ELEAGUE and Psyonix enter content, business and event partnership
Turner and IMG’s esports tournament brand ELEAGUE has entered a content, business, and event partnership with Rocket League developer Psyonix.
The deal includes the production of a series of episodes from ELEAGUE focusing on the Rocket League Championship Series (RLCS). The show will cover both Seasons 7 and 8 of the competition, premiering later in the year on TBS.
Jeremy Dunham, Vice President of Publishing at Psyonix said the following in a statement: “We’re excited to bring Rocket League Esports and the Rocket League Championship Series to new television and collegiate audiences. This is a significant step forward for our sport and ongoing relationship with our partners at ELEAGUE. We’re excited to see what the future will bring!”
The partnership also includes the opportunity for Turner Sports to take charge of the advertising and sponsorships across the next two seasons of the RLCS. Additionally, the top four teams from the newly-announced Collegiate Rocket League Spring Season will compete in an exhibition during the Final Four Fan Fest on April 5-8th.
Craig Barry, Chief Content Officer of Turner Sports also commented on the deal: “This is a unique, multi-faceted partnership with ELEAGUE aligning with Psyonix to create compelling experiences for fans and work collaboratively to identify new strategic business opportunities. We’re excited to partner with them as we build on the success of the previous ELEAGUE Cup: Rocket League events and launch new fan-friendly live experiences, including at this year’s Final Four in Minneapolis.
In November last year, ELEAGUE and Psyonix joined forces for the ELEAGUE Cup: Rocket League 2018. The event included eight teams battling it out for the lion’s share of $150,000 (£114,087), taking place over November 30th to December 2nd.
Esports Insider says: This is quite an in-depth partnership and seemingly shows the strengthening of the partnership between ELEAGUE and Psyonix. Rocket League is one of the more accessible esports titles out there so having a series based on its premier competition could well result in a fresh batch of players, which is always nice!