Imagine bringing together legendary Japanese craftsmanship, first-class materials, engineering excellence and understated design. It may not surprise you, but all of the above are united in Masunaga‘s eyewear pieces with the new collection being no exception. Here‘s an homage to the brand‘s long-standing art of paying attention to detail and staying true to the original vision.

To eyewear aficionados, Masunaga‘s level of
craftsmanship is visible at first glance. It’s all about intricate engravings,
three-dimensionality, distinctive rivets, fine finishes, durable hinges and
many more fine details. Some of the mastery reveals itself later – at a second
or third glance. How did the Japanese brand arrive at such a level of mastery?
By staying true to the guiding principles that have guided the way ever since
the establishment of Masunaga in 1905.

Back then, company founder Gozaemon Masunaga initiated
the production of eyeglasses in Fukui. The year thus marks the birth of the
company, but also the slow rise of the area as a hotbed of eyewear production.
Masunaga‘s key was establishing a guild-like system where craftsmen would
create their own business. The increasing number of experts, in turn, attracted
more companies and gave Fukui the reputation we can see today.

Only six years after taking up production, Masunaga
won a national gold medal at the manufacturing trade exhibition. And the
success story continued throughout the 20th Century. The brand was even able to
present three solid gold optical frames to the Emperor as a gift in 1933.
Almost 90 years later, all three are still beautiful and haven‘t deteriorated.
And what’s true for the frames, is also true for the principles that have
guided Masunaga along the way. While productivity and profitability are
honored, they never became the overarching goals.

Masunaga is about manufacturing excellence. Where
other companies are trying to automate processes to reduce the human factor, the
Japanese company is all about craftsmanship. There are as many as 200 manual
processes involved in making an optical frame. And Masunaga, in an
anachronistic and beautiful way, makes sure that all of the steps take place in-house.
With maximum vertical integration, Masunaga is in charge of everything from raw
materials to production and finish. This improves the quality substantially.
Even the molds are always built in-house and any flaw can be corrected
instantly.

The mission statement of the company is „we manufacture excellent eyeglasses“. It’s a simple message and that’s key. Masunaga makes no shortcuts and no compromises. In this era of mass production, outsourcing and supply chain management, the company has chosen a path that relies heavily on the hands-on creation process. It’s a rare statement of dedication.

To check out the brand and their new collection: https://www.masunaga1905.com/en

Brand Profile at Spectr. Head over to FAVR for more frames from MASUNAGA now!

The post MASUNAGA // The Art of Paying Attention to Detail appeared first on Spectr.

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Imagine bringing together legendary Japanese craftsmanship, first-class materials, engineering excellence and understated design. It may not surprise you, but all of the above are united in Masunaga‘s eyewear pieces with the new collection being no exception. Here‘s an homage to the brand‘s long-standing art of paying attention to detail...