PokerStars Renews Red Bull Racing Partnership, More Exclusive F1 Content
PokerStars and Oracle Red Bull Racing are teaming up for another year, which means fans from both sports will get access to even more collaborations, content, and competitions.
The two companies first joined forces for the 2022 Formula 1 season. That resulted in a variety of new promotions, including Red Spade Passes and exclusive F1 experiences.
Christian Horner, Oracle Red Bull Racing’s Team Principal and CEO, said that extending the partnership was a natural move because PokerStars’ commitment to “entertainment and innovation” align with his company’s values.
Embrace racing with PokerStars F1 experiences
The full roster of ideas and innovations is yet to be revealed, but we know PokerStars will be offering unique promotions throughout the season. Topping the bill will be another series of race day experience packages offering behind-the-scenes access at Formula 1 events around the world.
PokerStars’ March 6 press release also outlines a new “Embrace the Race” promotion. Customers will be able to embrace each F1 race by taking part in a variety of promos and competitions, including Chicane Cash Drops, Spin & Go races, odds boosts, and Casino Weekend Races.
Red Spade Passes will also return this season. Each pass entitles the holder to a “money-can’t-buy experience” at grand prix events around the world.
All of these promotions will be backed by a series of “never-seen-before” content on PokerStars’ YouTube channel. From footage of warm-up sessions to backstage race day highlights, Formula 1 fans will have more ways to enjoy their favorite sport.
Red Bull Racing partnership will take F1 content to another level
PokerStars and Red Bull Racing celebrated their first year together by hosting a special charity event in December. During the event, Rebecca McAdam Willetts, Flutter’s Director of Partnerships, PR, and Consumer Engagement, said fans were “overwhelmed” by experiences they had in 2022.
In announcing the second year of working together, McAdam Willetts promised “more rewards, content, and epic experiences” this season. One way PokerStars and Red Bull Racing will take their partnership to the “next level” is a variety of promos centered around the Las Vegas Grand Prix.
The details are being kept under wraps for now. However, CardsChat found out during the charity event in December that there will be a variety of special events taking place before and during the inaugural Vegas Grand Prix.
For McAdam Willetts, these innovations will ensure PokerStars continues to offer “best-in-class entertainment” for poker and racing fans.