UK insurers have realised the worth of personalising their business practices in order to connect with their customers more deeply. In the previous post in this series I discussed the first step on the path to personalisation, which is to prioritise. Once you have gone through this process – identifying value, seizing initial opportunities and…

Testing personalised insurance in your business

adminInsuranceInsurance
UK insurers have realised the worth of personalising their business practices in order to connect with their customers more deeply. In the previous post in this series I discussed the first step on the path to personalisation, which is to prioritise. Once you have gone through this process –...