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Playtech Goes Live in the UK and Sweden with 10bet!

Playtech Goes Live in the UK and Sweden with 10bet!

playtech_and_10bet_partner_in_uk_and_swedenPlaytech announced an additional expansion of its business roots across Europe, which will be aided by this latest distribution agreement! The developer’s products will now be available to players from two key markets on the platform of one of the leading operators on the European online gambling scene!

The new deal marks a major milestone for all participants, and we’ve got the details on what you can expect…

Wide Range of Thrilling Games Available!

Playtech has announced the launch of its reputable portfolio on the UK and Swedish iGaming market, where it will present its feature-packed games thanks to the latest collaboration with one of the industry-leading B2B brands, 10bet.

Although present in the United Kingdom for over 10 years, thanks to this partnership, the developer will once again strengthen its position on the market.

10Bet is known for its loyal customer base, which is made up of over 10 million players. When it comes to Sweden, we already know the new rules. Namely, in November of last year, local authorities made the decision to re-regulate this iGaming market to create a safer and more secure environment for players while reducing illegal iGaming activities.

The regulator asked all brands that want to stay on the market after July 1st to secure their permit. Playtech will enter the Swedish market thanks to its approval, bringing Player Management System/IMS, Playtech Open Platform, and all product verticals.

Major Sportsbook Moment

Both brands are excited about the prospect of what the future holds…

Shimon Akad, COO at Playtech, said: “We are delighted to be entering into a partnership with 10bet and increasing our presence across the UK and Sweden. This partnership is a huge moment for our sportsbook offering, and we are very excited to see what both of these key markets, Sweden and the UK, bring to Playtech and 10bet. This is only the beginning of our relationship, and the opportunities are endless.”

Yuval Klein, 10bet Spokesperson, added: “Teaming up with Playtech in the UK is truly remarkable. This partnership delivers top-tier experiences, and advanced player protection tools, and sparks UK sports betting. It’s a win-win situation, fostering growth for both 10bet and Playtech, while providing our fans with an exceptional sports betting experience. Gambling technology supplier Playtech is expanding its presence in the UK and Sweden by forging a new alliance with the global online gaming brand 10bet.“


”Playtech and 10bet Partner in UK and Sweden”,, June 13, 2023.

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