At Stella Insurance, we believe in challenging the norms and rewriting the narrative for women. That’s why we’re so proud to launch our bold campaign, It Takes Boobs. This empowering movement is all about redefining expectations, shattering gender stereotypes and fostering inclusivity.

In a world that often equates strength and power with physical attributes, we’re here to shake things up. We often use phrases like “ballsy” to describe someone who displays courage and fearlessness. However, there’s an inherent double standard. When applied to women, this term doesn’t carry the same positive connotation. 

We’re proudly challenging this imbalance by introducing a new expression that highlights the fact that bravery knows no gender. It takes more than just “balls” to confront fears, embrace individuality, fight for equality, and shape a fairer world. The most audacious, awe-inspiring individuals out there? They have boobs, not just balls.

Together, we can reshape the way society views courage and create a more equal and empowered world.

Why ‘boobs’ is a metaphor and state of mind 

When you hear the word “boobs” your mind might jump to thoughts of physical appearance. But at Stella Insurance, we see it as so much more. 

For us, “boobs” symbolise a state of mind—a powerful metaphor for inner strength, resilience, and self-assurance that transcends physical attributes.

With our It Takes Boobs campaign, we’re reclaiming the word and encouraging everyone to embrace their unique qualities and celebrate their individuality. It’s time to create a more inclusive and empowering space where everyone can thrive and break free from societal expectations.

It’s time to shatter societal expectations and redefine the narrative around “boobs,” and that starts with challenging the narrow standards that limit women’s potential. It’s about recognising the immense power that lies within each of us.

What does ‘It Takes Boobs’ stand for? 

Our ‘It Takes Boobs’ campaign is a call to arms for our community and society at large. It’s about finding the courage to speak up, whether it’s in a boardroom or in the face of adversity. 

It’s about finding the strength to balance motherhood and a career, defying the notion that women must choose one or the other. It’s about taking that crucial first step towards escaping a violent or abusive situation, refusing to be silenced or held back.

‘It Takes Boobs’ symbolises the resilience, determination, and unwavering spirit that makes us unstoppable.

At Stella Insurance, we proudly stand with women who embody resilience, determination, and unwavering spirit. Bravery takes on a whole new meaning when we acknowledge the unique struggles and triumphs that women face. 

For far too long, gendered language has shaped our perception of bravery. It’s time to shift towards a more inclusive and balanced narrative that recognises the incredible strength and fearlessness demonstrated by women every day. 

Women are breaking barriers, challenging stereotypes, and uplifting one another through acts of courage. It takes more than just “balls” to confront fears, fight for equality, and shape a fairer world. 

The most audacious and awe-inspiring individuals out there? We believe they have boobs.

What else are we doing to create a fairer world for women? 

At Stella Insurance, we understand that women have unique experiences and requirements when it comes to insurance coverage. That’s why we’ve built a challenger brand that goes beyond the traditional approach, offering tailored products and experiences specifically designed for women. 

But we’re not just an insurance brand. We’re a movement for change. 

Our partnership with WAGEC (Women’s and Girls’ Emergency Centre) is a testament to our commitment to social impact. By donating $5 from every new car insurance policy, we have raised $100,000* to support over 2,100 women and children in their journey to escape violence and build safer futures. 

We are proud to contribute to this vital cause and be part of the transformative journey toward ending domestic violence.

We’re also proud to partner with Her Heart, Australia’s leading not-for-profit organisation focused on preventing women’s heart disease. Through raising awareness, promoting education, and supporting research, we strive to improve women’s heart health and empower them to prioritise their well-being

We know that actions speak louder than words. We are committed to driving equality, advocating for change, and championing women’s empowerment. Together, we can create a world where women’s voices are heard, their needs are met, and their dreams are realised.

Ready to change the narrative? It Takes Boobs. Join the conversation and share your moments with us on social media using the hashtag #ItTakesBoobs.

*As of April 2023.